Designing and delivering business solutions
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Reg: CHE-319.755.622
VAT: CHE-319.755.622 MWST
6 February 2024
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Digitalisation features in many headlines and fills up conferences and blogs. Whilst the challenges and opportunities posed by these new technologies are worthy of research, the very innovative nature of these developments makes them difficult to assess.
The DigiProfiler allows companies to take stock of their digital strengths and weaknesses and formulate a thorough and effective digital strategy.
It is a complex task to examine the company-wide impact and the value of new technologies. What’s more, new technologies can easily entice with promises in directions that might not be core to the success of the company. And it can be difficult to impose an analytical rigour and structure upon something that is so nebulously defined as “digitalisation”.
Illutas have created a digital profiler to support companies that are struggling with these issues. This “DigiProfiler” maps the business impact of technology changes across a company-wide evaluation framework to create a measurable and practical view of the company’s digital performance.
The DigiProfiler is both a methodology and a tool that allows companies to take stock of their digital strengths and weaknesses and, from that, formulate a thorough and effective digital strategy.
The digital profiler deals with all these analysis framework and information quality issues.
A business journey is defined as the sum of experiences from a group of stakeholders with the company.
The DigiProfiler spreadsheet has a questionnaire and several reporting sections with analysis views and summaries. It guides the process of capture and analysis and requires no specific technical skills.
The DigiProfiler analysis framework is based on the “business journey” concept. A “business journey” is the sum-total of experiences, usually described as a lifecycle, of a group of company stakeholders.
Journeys are particularly suited to digitalisation analysis, as they cross functional boundaries. For instance, a customer does not notice or care for the move from the “marketing” to “sales” function when they stop browsing and start purchasing on a website. Journeys also are easy to visualise, which makes them an ideal analysis vehicle and this natural story-telling approach can be readily conveyed and used in many environments.
The DigiProfiler uses 4 journeys that encompass most business processes and activities and that give an end-to-end view of the business value chain. These journeys come complete with stage goals, descriptions and best practices to ensure information consistency and quality.
To provide a firm prioritisation and performance measurement basis, strategic fit and digital performance are measured for each of the stages on a guided, normalised scale.
These two measures create an insightful view into strategic digital performance, relative strengths and weaknesses, consistency, potential synergy and digitalisation opportunities.
There are 2 more dimensions to complete the DigiProfiler picture. “Perception bias” is dealt with by looking at both the internal (from the company) and external (from the stakeholder) perspectives on the journeys, which can provide very differing and illuminating results. Additionally, information from up to 3 different groups can be captured to provide contrasting results.
All this information is entered into a single guided questionnaire and then automatically collated, summarised, analysed and presented in several ways, leading to the compilation of a digital profile report. This includes added-value analysis, such as the journey digital maturity map (above and below) and a SWOT analysis for the journey stages.
The digital performance map creates a company-wide platform and a vocabulary for strategic digitalisation discussions.
At the end of this fairly straightforward exercise, the company has a clear view of the relative importance and digital performance of the company’s activities, which is a sound foundation for a digital strategy.
This company-wide digital performance map also creates a platform and a vocabulary for strategic discussions on the topic to identify possible areas of opportunity, synergy and overlap. It can also lead to wider discussions on the relative strategic importance or not of the various activities and expose strategic weaknesses and strengths that were hitherto not expected.
The DigiProfiler is very powerful but easy to use. The DigiProfiler itself, as well as som more information, can be found in the attached downloads. If you would like to discuss the topic further, please get in touch!
Designing and delivering business solutions
Reg: CHE-319.755.622
VAT: CHE-319.755.622 MWST