IDEA: A business-focused digitalisation approach
“Digitalisation” is a big topic in business right now, but it is not new. Business has been digitalising processes and creating new digital business models for many years. The difference now is one of scale, cost and acceptance. This creates opportunities but also risks for many organisations.
The Illutas Digital Ecosystem Accelerator (IDEA) has been developed to help companies exploit these opportunities and deal with these risks. IDEA focuses on core business issues and is:
- Simple: it consists of straightforward, industry-tailored, steps.
- Flexible: IDEA can be configured and repeated at different levels to meet different requirements.
- Efficient: delivered as a fixed price work package, results can usually be obtained in a few workshops.
IDEA is can be used as an accelerator for new Digital Initiatives, as a basis for planning and budgeting or as a kick-starter and brainstorming input to existing programmes.
A main pitfall of many digitalisation exercises is that they try too much, in too many different areas, without clear goals, instead of having:
- an alignment to the business strategy
- a focus on the main business activities
- a flexible but clearly defined approach
The Illutas Digital Ecosystem Accelerator (IDEA) is rooted in core business activities, linking them to the strategic business goals and then defining how to transform their digital execution methods.
The 4 IDEA steps
The Illutas Digital Ecosystem Approach has 4 straightforward, structured steps. Each of these steps is supported by pre-configured templates and can be executed in multiple iterations at different levels if required.
A typical IDEA execution can include 2 to 3 workshops, taking 2 to 3 weeks.
- The first step is to define/align the strategy and its main supporting business functions, as well as their activity level, cost and revenue. To speed up the process, this analysis can be based on standard industry capability/process maps and a gap analysis.
- In the second step, the current and target digitalisation options of the various capabilities are defined along the digitalisation axis. This is based on market and competitor information and wider examples, as well as internal brainstorming output.
- The third step maps the socalled “DigiShift”, the movement along the digitalisation axis between the current and the target digitalisation status. This then indicates the type and level of change required.
- During the fourth step, the overall high-level roadmap, project portfolio and the digital journey description per capability is created and validated. If needed, the process is repeated and refined at a higher level of granularity.